Home World 2.6 Challenge: Mass-participation events to help charities plug £4bn shortfall

2.6 Challenge: Mass-participation events to help charities plug £4bn shortfall

42,906 people started the London Marathon in 2019

Organisers of the UK’s major mass-participation events – including the London Marathon – have launched a campaign to help charities plug an expected £4bn income shortfall.

The 2.6 Challenge aims to get the public to come up with activities to compensate for the cancellation of events because of coronavirus.

It will launch on Sunday 26 April, the original date for the London Marathon.

The race was postponed until 4 October to limit the spread of coronavirus.

With so many mass-participation events called off – and many of those intending to take part doing so for charity – there are concerns about the knock-on effect that will have.

The London Marathon – the world’s biggest annual one-day fundraising event – itself generated £66.4m for charities in 2019.

The 2.6 Challenge